VETERINARY MARKETING IDEAS BLOG
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Guide to Choosing A Veterinary Marketing Company

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How To Choose the Best Veterinary Marketing Company For Your Veterinary Practice

Guide to Choosing A Veterinary Marketing Company!
Choosing a Veterinary Marketing Company can be a tough choice considering the implications.  If you choose wisely your business should begin to take off and you will start to get new patients.  If you choose wrong you will spend thousands of dollars and literally go nowhere.  So how can you make the right decision.  This guide should serve as your template for choosing which Veterinary Marketing Company would be a good fit for your Veterinary Practice.

Experience as a Marketing Company for Veterinarians!
No matter who you choose make sure you choose a marketing company that focuses solely on Veterinarians.  The reason this is so important is that the Veterinary Industry is so much different than all other industries and a marketing company that doesn't understand the nuances of the Veterinary Space will not have an approach and strategy that has been time tested with Veterinarians.  In addition they will not be able to effectively write content that is relevant to the Veterinary Space.  We have heard the horror story too many times of a Veterinary Practice spending tens of thousands of dollars only to have nothing to show for it.  

Website Examples of Veterinarians and Animal Hospitals!
There are many different Veterinary Marketing companies out there but only one or two who make amazing websites.  Make sure you get at least 2 to 3 examples of current client websites before deciding to work with a company.  The last thing you want to do is spend thousands of dollars on a new website only to realize it looks old and doesn't have the functionality your practice needs to be productive. When you are looking at their example websites make sure they are not using a template (meaning every website doesn’t look the same).  Make sure the content is original, fun and engaging. Make sure it has functions like: New Client Paperwork, Schedule An Appointment, a Blog for posting articles, seperate pages for each service and clearly distinctive branding and messaging.

Examples of clients who are having success doing Veterinary Marketing!
Any Veterinary Marketing Company that claims to do wonders should have examples of clients where they are doing just that. Before investing thousands of dollars on a new marketing plan make sure they show you another client who is having success using the same marketing plan. If they are so good then have them show you. One of the easiest ways to confirm this is by doing a google search for a “veterinarian” or “animal hosptial” in the city where that client is located.  If they are coming up on the 1st page of Google then you are in the right place if they are nowhere to be found then you need to find a different Veterinary Marketing Company.  If they are good they will have good examples to share with you.  Makes sense right!

Online Reviews 
Great Veterinary Marketing Companies have great online reviews.  Do a google search for the company and see what people online have to say about them.  You want to avoid companies with more than one bad review.  If they have multiple positive reviews and just one bad review then read the review and determine if it is valid.  One thing is for sure you will not regret going with a company with all positive reviews.


If you follow these simple rules for choosing a Veterinary Marketing Company for your Veterinary Practice then you will not make the mistakes that others before you have.

Want More Free Ideas?

We hope these five practical solutions will help your veterinary practice grow quickly. If you are interested in receiving additional support to create your business’s online presence visit our website at www.vetmarketingpro.com to download our free case study and Learn How A Veterinary Practice Increased Their Online Leads By 340% In..30 Days!

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Veterinary Marketing Ideas: Facebook Marketing for Veterinarians

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Veterinary Marketing Ideas: Facebook Marketing for Veterinarians

A Facebook Page For Your Veterinary Practice?

Should you have a facebook page for your Veterinary Practice?  Yes of course you should! It’s FREE plus there a many other benefits.  Your current clients and potential clients are on Facebook.  Facebook provides a good medium to connect with existing clients which often leads to more frequent visits.  If someone shares one of your posts and they have 300 friends then you just got 300 people worth of free marketing. Yes that is one of the reasons why facebook marketing works so well for Veterinary Practices.  In addition 85% of pet owners are on Facebook which provides a natural path for you to get more clients.  Every time someone likes your post...YOU GET FREE MARKETING because their friends saw that they liked your post.  Everytime someone comments on your post...YOU GET FREE MARKETING because all their friends see them commenting on your post.  Everytime someone shares your post...YOU GET FREE MARKETING. If you get get reviews on your facebook page then pet owners who move to your area will see those reviews when they go online. So yes having a Facebook Page and a Facebook strategy for your Veterinary Practice is a must if you want to have a successful marketing plan.  Below I will give you a simple formula that you can apply today to setup a Facebook Plan and Strategy for your Veterinary Practice.

Build Your Foundation!

Your facebook page should have the same branding, images, content and messaging that you have on your website.  I even recommend using the same picture that you have on your website as the main picture on your facebook page.  You want to have the same consistent branding between your facebook page and website that way clients and potential clients will easily be able to recognize your branding and messaging when they encounter it.  This is about Brand Building also!  

In addition make sure all your information is correct and your hours are correct.  Under the services section you can list all the services that you provide.  Make sure that you have the “Reviews” tab turned on because you want to give your clients a place to give you positive reviews.  Make sure you have entered your website and any other social media profiles that you have for you Veterinary Practice.  In addition you need to add your mission statement and a short description of your clinic.  The messaging should match that of your website.  Setting up the proper foundation and using consistent messaging and branding is the 1st Step to implementing a successful strategy for Facebook Marketing for your Veterinary Practice.

Develop and Post Content

Once you have your Facebook foundation built the next thing to do is develop a strategy for your facebook page moving forward.   You should have two main goals: 1. Engage Existing Clients 2. Engage Pet Owners who are currently not your client.    In order to achieve those goals you (or most likely a member of your staff) should post on your Facebook Page for your Veterinary Practice at least one to two times per day.   You are wanting people to like, comment and share on your posts and in order for that to happen your posts have to be fun, entertaining, relevant and informational.  To make things simple we will look at 4 different types of posts that can be implemented into your Facebook Marketing Strategy to accomplish those goals:  1. Cute & Funny 2.  Current Patients 3. Specials / Discounts   4. Relevant Content.

  1. Cute & Funny - Everybody loves cute cat and dog videos, in fact they are the most watched videos on Youtube.  So might I suggest following a few facebook pages that share and post cute and funny dog and cat videos.   Here are a few examples of some good ones.  Remember the more likes that they have indicates that more people like their videos. @CuteCats2016 @myDogVideos @funnycutedogvideos. Now tell whoever is managing your Facebook page to follow these pages also..  Whenever they see a video they love in their Facebook feed they can share it to your facebook page.  This is simple and easy and it only takes a few seconds each day to do this.  The reason that this method works so well is because everyone loves cute and funny cat and dog videos which will significantly increase your chances getting someone to like your post, comment on your post or even share your post.  That means FREE MARKETING.

 

  1. Current Patients - This is another easy one that people on the internet like. Have your staff member that is managing the facebook strategy take some pictures of patients after their treatment. Then you can tag the owner of the pet also in the post.  So for example when Mrs. Smith brings in her little Mr. Whiskers for some dental care you can take a cute picture of Mr. Whiskers when Mrs. Smith returns to pick him up.  You don’t need to do this with every patient but once or twice a day is great.   The picture can be titled, “Mr Whiskers after his teeth cleaning”.  It is important to ask the owner before taking the posting the picture which is why we suggest doing it when they pick them up.  When your staff member is taking the picture they can even ask Mrs. Smith if she minds being tagged in the post.  This is what you want.  That way all her friends will see that she takes Mr. Whiskers to your Veterinary Clinic for care.  This more FREE MARKETING.

 

  1. Specials / Discounts  -  If you are running a special or a discount for a particular service that you offer then rolling it out on Facebook only makes sense.  Remember there is no cost to post your discount or special on Facebook.  We suggest coming up with one good special or offer per month and then each week of that month you can post your special on your page reminding your clients of the special running that month.

 

  1. Relevant Content -  This is your chance to share relevant content about the Veterinary Industry and your chance to channel any veterinary philosophy that you may have developed.  You can share stories that you have come across or even write the content yourself.  Here are some ideas for relevant content that you can share or create.   Why Spay & Neutering your Pet Matters!  Summer Tips For Ticks!  Diet and Nutritional Information! Grooming tips and information.  This relevant content is important because your existing clients will read it, digest it and often time implement any recommendations that come along with the relevant content.


Follow these tips and you are well on your way to developing a Facebook Marketing Plan for your Veterinary Practice that will be both engaging and bring in new Patents.

Want More Free Ideas?

We hope these five practical solutions will help your veterinary practice grow quickly. If you are interested in receiving additional support to create your business’s online presence visit our website at www.vetmarketingpro.com to download our free case study and Learn How A Veterinary Practice Increased Their Online Leads By 340% In..30 Days!

 

Continue reading
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