Tips for Veterinary Social Media Marketing: Know Your Audience

 

Your ideal client. The marketing avatar. Your demographic niche. These are all different ways to get at the same idea in veterinary social media marketing -- your audience. These are the people you’re trying to reach with all of your marketing efforts. The ones who could very well translate into office visits, dental exams, and more for your clinic. You likely have subsets of client types, each with their own demographics and background, and each group will need their own style of targeting to match. Let’s dive into the basics of knowing your audience.

Geographic Location

For a services-based industry like veterinary medicine, your audience will be heavily tied to your geographic location. While you may have occasional visitors with a pet-related emergency on vacation, the bulk of your business comes from those who live, work and play within a few miles of your clinic. Your ideal radius will vary depending on a few factors, such as how many other veterinarians are located in your area and how willing the people in your geographic location are to drive longer distances. As a rule of thumb, the higher the density of options available, the less far your potential customers may be willing to travel for your services.

If you’re a mobile vet, your veterinary social media marketing audience radius can be much broader, but the same principles will still apply. You’ll need to identify what your ‘home base’ is and determine how far you’re willing to realistically travel for clients. Plus, you don’t have to worry about your influence with clients dropping off the farther out you get in your clientele radius, as these are all equivalent in-home experiences for all locations (as long as you charge the same fee for travel).

Veterinary Needs

This can be a little tricky, especially as you may end up working with clients to expand the types of services they consider appropriate for their furry friends. If you’re newer to an area, it make take a while to see what kinds of veterinary services you should be focusing on with your veterinary social media marketing efforts. A lower-income part of town might be in need of low cost spay & neuter clinics, while a more affluent neighborhood could really love alternative therapies, like animal acupuncture. You likely want to hook your clients with what they know they need, and discuss appropriate regular care from there.

Keep in mind that spending on specialized services, such as diagnostic testing and surgeries, is up in the US. Don’t be afraid to advertise your more advanced procedures, as some pet owners may simply not be aware of their options. If you offer any services that set you apart, like exotic animal care, make sure you’re highlighting those differences. There are 40 million bird, reptile and pocket pet owners across the country, making them a great niche target.

Type of Content

The type of content that appeals to your audience on social media will depend heavily on their demographics. Younger crowds may find certain forms of humor than an older population, or vice versa. More importantly, you’ll need to be sensitive to what they might find offensive. One misstep has a larger impact than a hundred posts with positive engagement. If you do decide to post something controversial, be sure it’s something you’re willing to stand by.

There’s no easy answer to the question of what to post, it’s all a trial and error process. We’ve seen identical content play out great with one client’s audience and lukewarm with another. Each and every business has to carefully fine-tune their postings to engage their viewers in a positive and productive way.

For more information on veterinary social media marketing visit our website or contact us today at www.vetmarketingpro.com.

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5 Tips for Creating a Social Media Editorial Calendar for Veterinarians

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We should probably start out with the basics here -- what is an editorial calendar? In digital marketing, editorial calendars help businesses stay on-brand and relevant to their clients. If you're a veterinarian, think of all the animal-related holidays there are out there (unofficial or otherwise). From K-9 Veterans Day to National Puppy Day, your clients often love these sweet little celebrations. It gets them involved in a bit of community camaraderie, not to mention providing an excellent reason to splash your pages with puppies. Here's a few tips to help veterinarians create their perfect social media editorial calendar.

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Social Media Tips for Veterinarians: A/B Testing

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Social Media Tips for Veterinarians: A/B Testing

It might seem like marketing is more art than science most days, the truth is far more mathematical. With the right social media tips, every veterinarian can come out ahead of the curve. A/B testing is one of the most valuable tools in your marketing arsenal. A combination of creativity and mathematics, A/B tests are the machinery behind your marketing tactics. But what are they and how can you actually put them to use?

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5 Benefits of Using Buffer

Whether you’re running a single business or managing dozens of them, you’ve likely struggled with the amount of content you need to stay visible on social media platforms. And with the constantly changing algorithms, it’s easy to feel like you’re always behind the curve. Services like Buffer are vital for staying ahead of competitors.

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What You Need For Veterinary Marketing Success

What You Need For Veterinary Marketing Success

What You Need For Vet Marketing Success

a strong marketing campaign is essential for any business, and a veterinary office is no exception. Here's what you need to know for vet marketing success.

Veterinary hospital marketing has changed a lot over the past 10 years as customers have become Internet savvy.

Providing great care is no longer enough. To stay ahead of the competition, one needs a great vet marketing campaign.

A strong marketing campaign is essential for any business, and a veterinary office is no exception. Here are some tips on what you need for vet marketing success.

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Guide to Choosing A Veterinary Marketing Company

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How To Choose the Best Veterinary Marketing Company For Your Veterinary Practice

Guide to Choosing A Veterinary Marketing Company!
Choosing a Veterinary Marketing Company can be a tough choice considering the implications.  If you choose wisely your business should begin to take off and you will start to get new patients.  If you choose wrong you will spend thousands of dollars and literally go nowhere.  So how can you make the right decision.  This guide should serve as your template for choosing which Veterinary Marketing Company would be a good fit for your Veterinary Practice.

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Veterinary Marketing Ideas: Facebook Marketing for Veterinarians

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Veterinary Marketing Ideas: Facebook Marketing for Veterinarians

A Facebook Page For Your Veterinary Practice?

Should you have a facebook page for your Veterinary Practice?  Yes of course you should! It’s FREE plus there a many other benefits.  Your current clients and potential clients are on Facebook.  Facebook provides a good medium to connect with existing clients which often leads to more frequent visits.  If someone shares one of your posts and they have 300 friends then you just got 300 people worth of free marketing. Yes that is one of the reasons why facebook marketing works so well for Veterinary Practices.  In addition 85% of pet owners are on Facebook which provides a natural path for you to get more clients.

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Veterinary Marketing Ideas: 5 Practical Solutions

Veterinary Marketing Ideas:  5 Practical Solutions

Veterinary Marketing Ideas

An online presence can make or break a veterinary practice! It is important to not only have an online presence, but to make sure it’s working effectively. Luckily, you don’t need to be tech or internet-savvy to follow these simple practical solutions to help increase traffic to your business.

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